The NPD Group Reports 34 Million Core Gamers Spend an Average of 22 Hours per Week Playing Video Games
By The NPD Group
There are 34 million core gamers in the U.S. spending an average of 22 hours per week playing video games, according to Core Gaming 2014, the latest report from global information company, The NPD Group.
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“Core gamers are really the lifeblood of the industry, spending tremendous amounts of time on their hobby of choice,” said Liam Callahan, Industry Analyst.
Core Gamers are Expected to Drive Record Growth for PC Games
By Open Gaming Alliance
This report, prepared for the OGA by market research firm DFC Intelligence, covers the 2014 year end and forecasts all major aspects of the PC gaming industry worldwide through 2018. Based on preliminary estimates, the market is expected to grow from $26 billion in 2014 to $35 billion by 2018. This represents a slightly more bullish forecast than last year.
“Much of the growth is driven by pure demographics. We continue to identify a core group of consumers for whom playing on the PC is a major pastime,” said DFC analyst David Cole. “This is, in fact, a fairly new demographic that skews highly male and is only increasing in buying power.”
The NPD Group: 37 Percent Of U.S. Population Age 9 and Older Currently Plays PC Games
By The NPD Group
The largest segment is Casual at 56 percent, with Light Core at 24 percent, and Heavy Core at 20 percent. Though Heavy Core is the smallest segment, they spend a significantly higher number of hours gaming in an average week, and have spent roughly twice as much money in the past 3 months on physical or digital games for the computer than Casual PC gamers.
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PC gamers are just as likely to be men as they are women, with 51 percent and 49 percent, respectively. They tend to be older, with an average age of 38 years, and affluent, with an average household income of $69k. Gender differences become apparent by type of gamer: Heavy Core and Light Core are comprised mainly of men while Casual PC gamers are overwhelmingly female.