As was widely speculated, Apple’s press conference in San Francisco last month (YouTube, 1:11:52) did indeed reveal a thinner, lighter Steve Jobs. Fortunately, the company’s CEO seems to have made a full recovery from serious illness because his insanely great capacity for spewing corporate marketing horseshit was not diminished in any way. The reality distortion field was in full effect as evinced by the fact journalists reported every single marketing point gushingly.
Someone immune to the RDF would have come away unimpressed from the unveiling of the iPad 2 and its Smart Cover, however. The highlighting of “polyurethane” (Latin for “taking the piss out of many people”) and the magical properties of magnets perhaps bespeak quiet desperation on the part of Apple marketing.
Though the iPad 2 is undoubtedly an improvement, it may not necessarily be that irresistible an upgrade for everyone. The iPad 2’s faster processor wouldn’t let users read e-books or watch movies any faster nor would they be listening to music any quicker. Web pages may render faster but the primary bottleneck when surfing will be bandwidth rather than processing power. Thinner and lighter are, of course, things to celebrate when it comes to hardware but the iPad 2 is just not thin or light enough to warrant effusive praise. The iPad 2 is still a portable device rather than one that fits in a pocket and every ounce of its 1.3 pounds will be felt after holding it for an hour.
The original iPad, now that it’s been discounted to a shade under USD400, continues to be an attractive option. It’s easy to understand why Jobs has sold 15 million of his sugar tablets in nine months. The iPad looks great out of the box, feels solid in hand and holds up well in use. The 10-inch IPS display is a delight, the battery life is staggering (10 hours of use with a 4-hour recharge!) and the interface is mostly intuitive and slick.
As can be expected of a product from a company obsessed with presentation and marketing, everything is embellished and chromed, and superfluous animations abound. For no reason whatsoever, editing the home screen layout causes app icons to nervously tremble as if filled with trepidation they are about to be deleted by a callous user unappreciative of just how much creativity, thought and effort went into producing those shiny, curvy designs.
The most astonishing thing about the iPad, however, is that it’s currently significantly cheaper than its competition. We are now living in a world where Apple’s hardware offers the best bang-for-the-buck and has the widest selection of software.
Is this, as Jobs would have us all believe, a “post-PC” world?
Continued…