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Bowgun style. [via]
A custom Lego creation by Izzo.

Marketing and the Transformers movie.
“One of the strengths is that ‘Transformers’ has been around for 20 years and as a result there are a lot of fans … They’re fans with a strong emotional connection to the characters. They take it very personally and they have particular expectations about how the Transformers will be portrayed.” Case in point …

Michael Bay, your Optimus Prime sucks.
Oh wait, sorry …

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2 Responses

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  1. Sprocket says

    “Cheese, why are you beating that dead horse?”

    “…isn’t it obvious?”

  2. Gobi says

    Beating that particular dead horse would serve to continually remind the company not everyone welcomes this new aesthetic. I still have no idea what I’m looking at when I look at some of the head designs.

    I would be especially dismayed if the movie design style was used for post-movie figures. And since they’re already talking sequel, chances are we will be seeing more of this type of designs.