Nintendo of America senior vice president of marketing George Harrison on the Game Boy Micro:
Because of its diminutive size and industrial-hip look, Game Boy Micro immediately identifies the person playing it as a trendsetter with discriminating style.
I can see it now: a suave tuxedo-clad gentleman in a casino at Monte Carlo sets his flute of Taittinger down on the baccarat table and whips out his Game Boy Micro for a quick session of Super Mario Bros 3.